About Us

The LBD was formed in Dalgety Bay by Mark in 2006, initially to help promote his new company, Bay Printing.  Like many new businesses, Mark was looking to advertise and get Bay Printing known, and to do that Mark asked some of his customers if they would be interested in putting their advert together with his to help reduce the cost and make it affordable for all.  The LBD took off from there.

 

Mark’s wife, Lynsay, along with Office Managers Jane & Jenn, now runs the LBD, and aims to introduce it to other local communities, keeping it affordable and allowing businesses to target the area(s) they wish to advertise in.

 

The LBD contains only adverts and offers.  It is aimed purely at residents looking for local trades and business contact details, along with the occasional offer.  It is printed in full colour and to A5 size.  There is no contract, no design or set-up fee and customers can change their advert from month to month.

 

Here are some reasons why people advertise in the LBD:

• 86% of people within the community prefer to use local rather than national products and services, particularly in tight times.

• It’s affordable and more cost effective than doing your own flyer distribution.

• Residents tell us they look for it each month and keep it next to their house phone - it is not thrown away like a newspaper.

• By promoting your products and services effectively, you can increase your sales and turnover. The LBD gives you the opportunity to put your business in front of thousands of potential customers - potential customers who repeatedly see your logo are more likely to use your product or service.

• The LBD has staying power as it is distributed every month and kept hold of by residents until the following month.

• Businesses need to keep their brand in people's minds:  Ever heard of Golden Wonder? ….Ever wonder what happened to them? ….they stopped advertising in the early 90s recession and were overtaken by Walkers who used the opposite strategy of putting all they could into advertising … Which one do you see now?

 

Comment from Lynsay: “I believe in the LBD and am passionate about making it work for local businesses.  I know what it’s like to be self-employed and also to work for a large corporate firm – both equally relying on advertising.  Through the LBD, you can expect a knowledgeable and friendly service, with competitive prices and flexibility to meet your requirements.”